A few quick thoughts on the video embedded below..  

This video makes me so excited. Especially the idea that there is a real self that the box on the screen can present. To kind of elaborate on an idea that I had previously (maybe somewhere else), but the masked self that one may be on YouTube isn't even the real masked self! It's not a self! It's a contextual box that only exists if you find it! The personas that you find are exactly that, ones that you find. They are not there until you click on them. So, the question becomes not are you the real you, but am I making you the real you. Or, even better, maybe I'm making you the real me...